Meet the investor guru for online creators

Li Jin is a venture capitalist who was among the first investors in Silicon Valley to take influencers seriously and has written about and back creators for years. She formed her own venture firm, Atelier Ventures, last year and raised $13mill for the fund. She plans to put all the money into companies transforming online work.

As well as being a venture capitalist, she is a creator. She has her own Substack newsletter, leads an online course teaching creators how to invest in start-ups and has created Side Hustle Stack, a free resource to help influencers find and evaluate platforms to leverage.

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